Working With Rana

  1. Initial Consultation and Review: You review my credentials, expertise, and experience as a direct-response copywriter and review my portfolio.

  2. Tailored Project Quotation: Using the online quote form, you brief me regarding your business challenge and ask me for a quote. I prepare a detailed Letter of agreement that outlines the project's scope, the specific tasks I will undertake, the delivery timeline for each component, and the professional fee, including a money-back guarantee of your satisfaction.

  3. Agreement and Advance: I will commence the project upon your agreement and signing of the Letter, along with a retainer (usually 50% of the total project fee). Issue any necessary purchase orders at this stage.

  4. Gathering Essential Information: You supply background details such as your marketing strategy, buyer personas, sales cycle, product information, and market research.

  5. In-depth Discovery Session: Once the 50% retainer is received, I will conduct a comprehensive video conference call, delving deep into various aspects of your business, products, competitors, market challenges, unique selling propositions, clientele, and sales strategies.

  6. Review of Existing Materials: I examine all current and past materials, including cold email templates, case studies, lead magnets, and more, discussing their impact and outcomes with you.

  7. Extensive Research and Review: I will meticulously review company articles, product literature, your website, and competitor websites and materials to gain a comprehensive understanding of your market position.

  8. Crafting Persuasive Copy: With all the information in hand, I skillfully write copy that transforms your features into compelling, customer-centric benefits.

  9. Iterative Drafting Process: The first draft is then sent to you for review. You can request revisions over 30 days to ensure the copy meets your standards.

  10. Finalization and Approval: Typically, after two rounds of revisions, you approve and sign the final draft.

  11. Post-Delivery Follow-Up: I will follow up to ensure your complete satisfaction with the final product.

  12. Driving Sales and Celebrating Success: With the new content, you can expect to engage more effectively with qualified leads, leading to celebratory moments as your sales conversations increase.

  13. Final Payment and Closure: Once you're satisfied with the results, I will send the final invoice for the project.

  14. Celebrating Together: Upon receipt of the final payment, you and I can celebrate the successful completion and the positive impact of the content.

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