Challenge
Despite Synopsys' efforts to expand its client base through social ads, it faced a predicament. Although the ads successfully drove many visitors to their website, the high bounce rate was concerning. Despite numerous A/B tests by the marketing team, these visitors weren't converting into meaningful actions.
Solution
In their pursuit of a remedy, the team engaged Rana, an expert in digital strategy. After thoroughly analyzing both the website and the ads, Rana pinpointed the underlying issue: a significant drop in sustained traffic. His proposed solution was twofold: implement retargeting ads and introduce a dedicated landing page. This landing page would capture visitor details and facilitate consistent engagement, nurturing them until they took the desired action.
Rana's strategic approach bore fruit almost immediately. The integration of retargeting ads with the new landing page ensured no potential client was lost in the digital shuffle. Moreover, the details gathered on the landing page became a valuable asset, enabling Synopsys to continually engage with and inform prospects over extended periods. Within three months, there was a notable 37% decrease in bounce rate and a 28% increase in conversions, solidifying the strategy's success.
Result
Here Is what the client had to say about the copy:
To Rana,
We wanted to take a moment to extend our most sincere appreciation for your invaluable expertise and guidance. Before your involvement, we were struggling to harness our digital potential fully. Your strategic approach identified the gaps in our strategy and provided a clear path to tangible results.
Thanks to you, we have witnessed a significant spike in our conversions and a marked decrease in bounce rates. Your solution was precisely what we needed. We are genuinely grateful for your commitment and dedication and couldn't be more pleased with the outcomes.
With deepest gratitude,
Conner Steffy
Sales Engineer
Synopsys
Greenville