Challenge
Centric, a well-established business consultancy firm, has been facing a decline in client acquisition over the past six months. Their traditional methods of outreach and presentations were not generating the same results they used to. The management felt they were not adequately conveying the extensive services and value they brought to potential clients in the initial interactions. They needed a more streamlined, engaging, and value-driven way to connect with potential leads.
Solution
For Centric's need to guide businesses in optimizing help desk management, Rana created a landing page offering an invaluable E-Book titled "Unleash The Unparalleled Impact of Conquering Help Desk Challenges Without Hassle." The page emphasized prevalent help desk challenges and presented 10 pivotal solutions. Besides offering actionable insights, the design incorporated a lead capture feature, enabling Centric to build a business interest database while showcasing its leadership in help desk solutions.
Post-launch, the landing page became a cornerstone of Centric's digital strategy. Within the first month, there was a 35% spike in lead generation, and over 2,600 businesses downloaded the E-Book. The quality of these leads was evident, with 19% converting into consultation appointments and 5% finalizing contracts for Centric's in-depth services. The landing page served as an educational tool and positioned Centric as a thought leader in help desk optimization, leading to increased brand trust and recognition in the market.
Result
Here Is what the client had to say about the copy:
Rana,
Thank you for the outstanding landing page. Your expertise has enhanced our online presence and significantly boosted our lead generation. We've received excellent feedback on both user experience and design.
More Work Coming up!
Thanks so much.
Yvette Stoltman
Marketing Operations Manager
Centric Consulting
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