Challenge

Rana, a skilled copywriter and marketer, was tasked with creating a compelling brochure for Extell Development. The challenge was to distill the essence of Extell's luxurious and complex real estate projects into a brief yet powerful brochure copy. The primary hurdle was to balance the need for brevity with the requirement to include critical details about Extell's speed, efficiency, luxury, and architectural innovation. Moreover, the copy needed to resonate with high-end clients and investors, a discerning audience with specific expectations.

Solution

To tackle this challenge, Rana started by thoroughly researching Extell Development's past projects, understanding their brand ethos, and identifying what sets them apart in the real estate industry. Rana then drafted several versions of the copy, refining the language to be more concise and impactful. To ensure the brochure appealed to the target audience and incorporated persuasive and elegant speech that mirrored the luxury and sophistication of Extell's projects.

Result

The final brochure was a resounding success. It succinctly captured the essence of Extell's projects, highlighting their speed, efficiency, and luxury, all within a brief, impactful narrative. The brochure resonated well with the target audience, leading to increased inquiries and interest in Extell's projects. The client, Extell Development, was particularly impressed with how the brochure effectively communicated the grandeur and sophistication of their projects in a limited space, leading to further collaborations on future marketing materials.

Here Is what the client had to say about the copy:

Hey Rana,

The feedback we've received has been overwhelmingly positive. Your work not only met but exceeded our expectations, playing a crucial role in engaging our target audience and enhancing our brand's image. Your attention to detail, creativity, and commitment to understanding our vision made a significant difference.


With deepest gratitude,

Tamar Rothenberg
SVP Marketing
Extell Development
New York

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